Catalyst Emphasizes Empathy as a Business Skill for International Women’s Day

  • Campaign With CEO Magazine Reinterprets CEO Titles, #Biascorrect

Catalyst  is celebrating International Women’s Day (IWD) 2022 by reinterpreting the title CEO as Chief Empathy Officer to encourage leaders and employees at all levels to lead with empathy and Build an inclusive culture in their organizations.

The  Chief Empathy Officer campaign  includes a collaboration with  CEO magazines  as part of Catalyst’s global campaign to #BiasCorrect (raise awareness) of unconscious bias. Catalyst invites companies and individuals to get involved in the campaign today in advance of International Women’s Day, March 8:

  • Take the Catalyst IWD Empathy Quiz;
  • Adding “Chief Empathy Officer” to your LinkedIn title; and
  • Create custom CEO magazine covers using our photo uploader tool and share on social media platforms using #BiasCorrect.

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The Chief Empathy Officer-CEO Magazine photo upload tool is available in German, English, French and Spanish.

The campaign, created in collaboration with the  Burns group  , is based on  Catalyst research  which defines empathy as an ability to “connect with others to identify and understand their thoughts, perspectives and emotions , and to show that understanding with intent, caring, and circumspection”

For leaders and managers, empathy is a crucial skill in the workplace that has the potential to reduce burnout and improve employee engagement and retention. The data shows that employees with highly empathetic leaders exhibit higher levels of creativity (61%) and engagement (76%) than employees with less empathetic leaders (13% and 32%, respectively).

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“The pandemic has shown us how important it is for leaders to prioritize empathy and inclusion to improve workplace culture,” said Lorraine Hariton , President and CEO of Catalyst . “Creating fairer workplaces has always required  Empathy  and this is how Catalyst is  reimagining the workplace for International Women’s Day  . We know that anyone, regardless of title, can be a Chief Empathy Officer.”

Catalyst invites individuals and organizations to visit the  Lead Empathy Leaders website  , which contains resources to help understand, develop, and practice empathic leadership. Bank of America is the main sponsor of this campaign.

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[To share your insights with us, please write to sghosh@martechseries.com]

business skillCatalystEmployee EngagementInternational Women's DayRetention
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