RethinkFirst Launches Comprehensive Behavioral Health Platform for Employers To Support Working Parents

The new RethinkCare platform offers live clinical coaching and the most comprehensive suite of evidenced-based tools available for working professionals and their families

RethinkFirst, the global leader in digital behavioral health solutions, announced that it is launching RethinkCare, the only evidence-based platform combining live coaching with on-demand videos, training, tips, and tools for employers seeking to improve the overall health and productivity of their parental workforce.

The new platform supports all parents and caregivers across their parental, personal, and professional needs with live-coaching sessions from Rethink’s on-staff network of licensed clinicians and Board Certified Behavior Analysts (BCBAs). RethinkCare offers the world’s largest library of on-demand, evidence-based content, comprised of over 9,000 video and audio sessions, expert tips, and resources.

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RethinkCare supports every parental, personal, and professional need so employees can thrive at home and at work.

“Employers around the globe are struggling to help their workforce manage the day-to-day stress of raising a family and finding work-life balance,” said Daniel Etra, CEO, and co-founder of RethinkFirst. “In fact, recent studies have shown 80% of parents admit that caregiving affects their productivity at work and the financial impact for US businesses is estimated at $300 billion per year”.

“The results from our initial employer solutions were incredible: 90% of parents raising children with disabilities reported a reduction in stress and 72% said that Rethink helped reduce their time spent away from work” explained Etra. “Today, with the launch of RethinkCare, we’re expanding these services and our commitment to helping every parent and every child live a healthier, happier, and more productive life.”

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RethinkCare is already used by over 30% of the Fortune 100 and is the only platform that is purpose-built for enterprise employers. With three industry-leading solutions to support working professionals in all aspects of their lives, employees don’t have to be a parent or caregiver to enjoy the benefits of the platform. Any employee can access support for their personal wellbeing and professional resilience via the same platform which translates to fewer point solutions for employees to use and fewer tools for admins to manage. The platform supports data-based decision-making at every level through an Admin Success Toolkit that allows employers to build, communicate and sustain company-wide programs in less than 30 minutes per month and provides HIPAA-compliant dashboards and analytics providing reports on usage, satisfaction, topic trends, ROI, and over 25 additional data points.

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analyticsEmployer Solutionspersonal wellbeingProductivityRethinkCareRethinkFirst
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