Givsly provides viable frameworks to fulfill corporate social impact commitments made a year ago as workplaces plan their post-pandemic returns.
As the nation’s era of full-time remote work winds down, Givsly, a 2021 honoree for Fast Company’s “World-Changing Ideas Awards,” is rolling out its latest do-good initiatives. The leading social impact platform for business professionals announced two programs designed to address diversity gaps and demographic disparities in advertising and marketing. The programs come one year after the Black Lives Matter movement for George Floyd’s brutal murder began impacting the world and corporate America.
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Givsly offers organizations a transparent approach to supporting timely social causes that employees value most. Through the Givsly social impact platform, professionals can set up a business meeting with advertising and marketing executives while simultaneously selecting a nonprofit to support. A donation is made to the nonprofit of choice once the scheduled meeting takes place.
Beginning this month, Givsly’s self-funded “Get Upfront with Givsly” covers costs for racial or ethnic minority-owned businesses to initiate outreach. Participants will each receive $500 of the $20,000 fund to be applied towards business credits for securing introductory meetings.
Additionally, Givsly and student business organization SuitUp will be partnering for a Summer Boot Camp series. Kicking off in July, the program aims to introduce marketing and advertising as a career option for young students living in underserved communities. Givsly will be connecting agencies and businesses active in its network to sponsor the 2,500 participants across major metropolitan cities around the U.S.
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“Employees have made it clear that company leaders need to address existing inequalities in the workplace. They want to be a part of a workplace culture that is actively striving to be better. Failure to meet diversity commitments is not an option,” explains Chad Hickey, Givsly Founder and CEO. “Givsly has been tracking this feedback and offers advertising, marketing, and tech companies turn-key solutions to tackle these challenges, backed by tangible results. Our SuitUp Summer Bootcamp, launching in July, and current ‘Get Upfront with Givsly’ programs will positively benefit small businesses today and generations to come.”
To date, SuitUp’s Summer Bootcamp corporate sponsors include dentsu Media, Index Exchange, Fox, Initiative, Vistar Media, Smartly.io, SOCi, Mobilefuse, and AdTheorent; individuals from top agencies like OMG, Essence, and Horizon are showing support for “Get Upfront with Givsly.”
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