6 in 10 employees say meaningful holiday gifts from their employer are more likely to keep them in their jobs
Holiday gifts are an effective way organizations can help employees feel recognized and appreciated, but many employers are overlooking it, according to the annual Employer Gifting Survey released by Snappy. Snappy is an award-winning gifting platform that combines fun, personal gifting experiences with advanced technology taking the guesswork out of gifting.
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American workers expect holiday appreciation initiatives
This comes as nearly 6 in 10 (59%) said they would be more likely to stay at their job if they received meaningful holiday gifts from their employer. Yet 72% said they didn’t receive a holiday gift from their employer last year, and a full third (34%) say they never have, revealing there’s a big opportunity for employers to improve engagement and loyalty amongst their teams.
These survey results come as many employers and team managers are faced with the challenge of keeping teams engaged during what many have coined as the “Great Resignation.” Surprisingly, when presented with benefits like bonuses or a raise, 52% said what they were most looking for was appreciation or recognition. The survey of more than 1,000 U.S. employees was conducted by Propeller Insights on behalf of Snappy in October 2021.
“This study shows that some organizations still don’t realize how important it is to show appreciation to their employees for all their hard work,” said Hani Goldstein, co-founder and CEO of Snappy. “We see that as a missed opportunity that later on has a big cost. A small end-of-year gift to celebrate accomplishments can go a long way and has a huge impact on how employees feel at work and on their future contribution to the company.”
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Choosing the Ideal Employee Gift
Choosing a gift that an employee will love may seem daunting. While some companies turn to gift cards as a way to show appreciation as a default option, this solution is often viewed by recipients as impersonal. Worse yet, 56% of respondents said that they have either forgotten to use, or lost a gift card before redeeming it – meaning that those types of investments don’t always translate to happier teams!
“This survey highlights how important it is to give a gift that your recipient will love,” added Goldstein. “Gift service platforms allow recipients to choose their gift from a curated collection. With Snappy, employers can create fun, customizable gift experiences that make holiday gifts surprising and memorable.”
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