Smartsheet, the enterprise platform for dynamic work, announced Forbes has implemented Smartsheet to help identify actionable data to drive strategic business decisions.
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“Sales and marketing are becoming increasingly interconnected and require a solution that breaks down silos between the two so business leaders have access to the right insights and the right time to make impactful decisions”
The world’s biggest business media brand with an ever-expanding portfolio of products and services online, on social, in print and through events, Forbes needed a dynamic platform that could manage and support its growth. Using Smartsheet, Forbes has standardized its approach to program management providing cross functional teams with transparency and visibility across key initiatives for both internal and external stakeholders. This integrated process helps the teams uncover data that was previously not seen before.
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“Sales and marketing are becoming increasingly interconnected and require a solution that breaks down silos between the two so business leaders have access to the right insights and the right time to make impactful decisions,” said Anna Griffin, Chief Marketing Officer at Smartsheet. “Forbes’ innovative approach will not only deepen their relationships with customers and partners, but these insights give them the ability to be agile when opportunities present and create efficiencies that will continue to scale across their business.”
“We’re constantly developing new products and services and we rely on data to drive our decision-making,” said Jessica Sibley, Chief Revenue Officer at Forbes. “With Smartsheet, our team gets quick and effective insights into the progress of our programs, allowing us to make executive decisions in real time through actionable data. The result is better engagement with our customers and better counsel for our marketing partners.”
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