Investment will accelerate national and international expansion, expand specialty wellness programming, and increase focus on data and medical outcomes
BurnAlong, the Baltimore-based leading employer-focused health and wellness platform that is changing lives by bringing people across more than 70 countries the health and wellness programming they need and the social motivation to do it – through their employers, insurers, and medical and wellness professionals – today announced a $7 million fundraise led by Triventures.
Leveraging its video technology and social motivation platform, BurnAlong generates superior engagement and retention levels with programmatic health and wellness content, on a subscription basis, to employers, payers, and government entities. Content is provided by a fast-growing network of more than 1,000 wellness professionals teaching content across 45 categories, from cardio and yoga, to mindfulness and nutrition, to mental health to specialty areas and chronic conditions – including children, pre-natal, anxiety, cancer, diabetes, Parkinson’s disease and adaptive workouts for people with disabilities.
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BurnAlong clients range from Fortune 500 companies to municipalities to school districts to construction companies to banks to tech companies to insurers and hospitals. Wellness partners range from cancer specialists to nutritionists to boutique studios to YMCAs.
“This raise enables us to accelerate our national and international expansion, expand our specially programming, and increase our focus on data and medical outcomes,” said Daniel Freedman and Mike Kott, Co-CEOs and Co-Founders of BurnAlong. “Our employer, insurer, and medical and wellness partners are focused with us on ensuring that everyone, from children to seniors, have the physical, emotional, and financial programming and social support they need. In today’s world there’s a deep understanding that wellness programming can no longer just be targeting the small percentage of the population who are young and active.”
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Triventures Managing Partner Michal Geva will join the BurnAlong Board. She joins Pernille Spiers-Lopez, the former President and Global Head of HR of IKEA, and Josh Fidler, of Founding Partner of Bolder Ventures. The round included participation from BurnAlong’s existing investors, including CR2 Ventures, TriSib, DM Wellness, Macks Managed Investments, Steve Altschuler (Co-Founder and Former Chair of Spark Therapeutics, and Former President and CEO of CHOP) and Sean Glass (Founder and CEO of Advantia Health).
“We are excited to partner with BurnAlong. The team has created a powerful platform which successfully leverages community, delivers quality content on demand and implements a deep understanding of user engagement. The future of work including employee health and wellness is changed forever after 2020 and BurnAlong is well-positioned to capitalize on this unique opportunity,” Michal Geva said.
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