The Ad Learning Exchange (ALEx) announces a new program aimed at increasing diversity within the marketing and advertising industry through continuous learning. ALEx is the first and only subscription-based learning community for current and future advertising & media professionals.
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The ALEx Scholars program is designed to provide traditionally marginalized students with access to a library filled with expert-led courses for the marketing and advertising industry. The curriculum is curated by industry experts to focus on helping students forge a career path by providing the foundational knowledge necessary to succeed in entry-level positions.
Traditionally $15.00 per month, The Ad Learning Exchange is offering this program free to all HBCU students and alumni.
Completion of the ALEx Scholars Curriculum allows learners to earn a digital badge that can be displayed on their resume and online profiles, providing them with an edge in a highly competitive job market.
Through a partnership with the American Advertising Federation (AAF), The Ad Learning Exchange has already provided more than 200 future marketing leaders with free access to the platform.
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“Companies throughout the US and beyond are actively looking for new ways to increase diversity within their various industries. As a learning platform, our core belief is that continuous learning is at the foundation of significant societal advancement. We are so excited to offer this invaluable industry knowledge to participating universities and students,” says Allie Shaffer, CEO of The Ad Learning Exchange.
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