Udemy’s Q3 Index finds skills related to operational efficiency, business strategy, and digital transformation are rising in popularity
Udemy, a leading online skills marketplace and learning platform, unveiled its Q3 2024 Global Workplace Learning Index, highlighting emerging professional and technical skills as well as key learning trends across global organizations. This quarterly report provides insights into which skills are growing in demand and helps organizations stay ahead of the competition as they continue to navigate changing workforce dynamics, accelerated digital transformation, and evolving industry needs.
“A well-crafted strategy is essential for driving business growth in today’s competitive landscape, and mastering digital marketing strategies in the era of GenAI is no longer optional”
“Today, professionals and organizations worldwide understand the need to upskill quickly to stay ahead of cutting-edge tools and topics, enabling career development and better business outcomes,” said Scott Rogers, Senior Vice President of Instructor and Content Strategy at Udemy. “SHRM’s State of the Workplace report revealed that 53% of organizations are prioritizing upskilling and reskilling employees to improve productivity, particularly in response to AI and an aging workforce.”
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In Q3, the following global themes took center stage for professional upskilling:
- Personal Productivity is on the rise: The global workforce places a strong emphasis on enhancing productivity and efficiency, underscoring the need for professionals to optimize business outcomes despite limited resources. Personal Productivity emerged among the top 10 in-demand professional skills this quarter, experiencing an increase of 17% in Q3.
- Professionals are embracing Time Management techniques: There continues to be a broader cultural shift where professionals are increasingly looking for ways to stay competitive while maintaining a work-life balance. As a result, Time Management was one of the most popular skills amongst learners this quarter, with a 12% increase compared to Q2.
- Companies are doubling down on Strategy and Leadership skills: As organizations enter planning season for 2025, business strategy and management skills are critical focus areas for professionals looking to grow in their careers, with topics such as Marketing Strategy (26% increase), Business Communication (19% increase), Product Management (15% increase), and Project Management (12% increase) also rising in popularity among global employees. Interestingly, Emotional Intelligence saw a 12% increase, aligning with organizations’ efforts to foster better leadership skills and interpersonal dynamics.
- The race toward Generative AI (GenAI) and automation is on: In the global tech sector, companies are focused on skills that can accelerate automation, data-driven decision-making, and the adoption of GenAI. Linux Administration was the fastest-growing technical skill in Q3 with a 36% hike, highlighting the need for businesses to adopt tools enabling the shift to cloud platforms. Additionally, GenAI (26% increase) has become one of the largest areas of skills acquisition on the Udemy platform with strong sustained growth. Skills in AWS Certified Data Engineer (25% increase) reflect the focus on harnessing data and AI for seamless automation.
“A well-crafted strategy is essential for driving business growth in today’s competitive landscape, and mastering digital marketing strategies in the era of GenAI is no longer optional,” said Anton Voroniuk, CEO of Skillsbooster. “More than 700,000 professionals are learning digital marketing and GenAI skills through my courses on Udemy to navigate the ever-evolving field of digital marketing and execute proactive marketing strategies.”
Along with global workforce trends, the Index also highlights skills that are in demand among employees in the Professional, Financial, and Consulting Services sectors:
- Professional Services are upskilling in Project Management and Automation: The Professional Services industry is upskilling in a blend of project management and automation skills to manage projects more effectively. Learners also sought to learn more about emerging technical tools such as Blazor (82% increase) and Microsoft Copilot (62% increase).
- Consulting Services are adopting enterprise technology: These emerging tools can empower teams to streamline projects while nurturing skillsets that support a variety of internal functions. Technical skills related to Oracle Cloud (66% increase) and Oracle Integration Cloud or OIC (65% increase) are surging in demand in the Consulting Services sector. According to AlphaSense, clients are increasingly seeking consultants who possess both strategic insight and technical expertise.
- Financial Services are investing in soft skills: Companies in the Financial Services space are focusing more on developing essential soft skills to effectively navigate change management. Organizations are increasingly prioritizing Manager Training courses (68% increase) as well as employee-centric professional skills, such as Career Development (98% increase), Conflict Management (74% increase), and Emotional Intelligence (40% increase).
Forward Thinking: Adopting Skills-Based Strategies To Foster Workforce Agility in 2025
With 2025 positioned to be a pivotal year of change, Udemy will continue spotlighting key learning trends at its annual FWD 2024 events where leaders can exchange insights on crafting exceptional learning experiences. These events will cover how organizations can drive the future of work and transition to a skills-based approach to enhance workforce agility, drive innovation, and achieve sustainable growth, along with a sneak preview of GenAI innovations within the Udemy Intelligent Skills Platform.
“To date in 2024, we have welcomed thousands of professionals to FWD events held virtually as well as more than 500 attendees at face-to-face events in Japan, Vietnam, South Korea, and Brazil where they engage with industry leaders and discuss the latest market trends in learning,” said Genefa Murphy, Chief Marketing Officer at Udemy. “We are thrilled to establish such a dynamic forum that empowers our customers and prospects to prepare for the future of learning and development, ensuring they are always ahead of the curve and able to support their organizations in delivering sustainable value.”
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