Strategic acquisition to accelerate growth, increase market share and expand on existing SaaS platform.
leadHOOP, LLC, a leading SaaS company, signed an agreement on October 1 to acquire the assets of MatchMaximizer, a privately held competitor. This strategic purchase will substantially bolster leadHOOP’s market share in the higher education industry and facilitate rapid growth through the combined product offerings.
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“We are thrilled to welcome MatchMaximizer’s technology, talented employees, loyal customers and partners to our rapidly growing SaaS platform. I could not be more pleased with this acquisition and am excited to announce new capabilities and features soon after we complete the integration of our respective teams. Today marks a pivotal day for leadHOOP, our customers and our amazing team,” said Craig Rosenfeld, Founder and CEO of leadHOOP.
MatchMaximizer is a full-service, turnkey lead generation technology. Founded in 2014, it pioneered the Edutech space and has seen unprecedented growth in inquiry processing. In 2019, it experienced 34 percent growth in lead volume, year over year.
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“leadHOOP is a trusted partner in the SaaS and lead generation space and shares in Inquir’s values of quality, compliance and efficiency at every step of the consumer journey. leadHOOP’s acquisition of MatchMaximizer is poised to bring continued growth and evolution with their technology and service offerings. Most importantly, customers can expect the same high level of service and features they have always enjoyed from MatchMaximizer,” said Joe Laskowski, CMO of Inquir, proprietor of MatchMaximizer.
Financial details of the transaction were not disclosed.
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