CEdMA announced that the Cadence Customer Education team is the recipient of the 2020 CEdMA Impact Award for their move to a structured content development process, which they refer to as Asset-Based Development.
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CEdMA Recognizes Cadence as Leader in Customer Education with 2020 Impact Award
The CEdMA Impact Award seeks to recognize a CEdMA member company that shows a demonstrable impact from their customer education program to their company results. The Cadence Customer Education team has been recognized for significantly transforming their content development model in order to more effectively integrate their content into their live courses, online courses, micro-learning offerings and in-tool context-sensitive education offerings. The move to asset-based development resulted in an increased amount of training offerings (the team produced more), increase in quality scores, increase in student count, higher pass rate for exams, and a decrease in course development time.
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The Cadence Customer Education team completely reimagined how they produced learning assets. Through strategy and the use of new tools and talent from within the team, they moved away from a tried-and-true formula to a model that forced the curriculum development team to think in a different way—starting with individual assets and building from there.
Cadence identified asset types, which they designed and templatized. Smaller asset chunks allowed them to establish new processes for content updates where only chunks that were impacted by change needed to be updated, which has been especially useful for localized multimedia content. They introduced automation that allowed them to more easily combine assets into learning deployments. They implemented tools to manage workflows. They took an integrative, holistic approach to solving their problem.
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