Work Demands and New Channels Fuel Search for Qualified Digital Talent
Marketers are shifting more of their budgets and staffing to digital which is having an impact on creative, marketing and digital staffing, according to new research from Cella, a nationwide staffing, consulting and managed solutions firm. The Cella 2021 Salary Guide provides median salaries for 75 creative, marketing, digital, video and other positions, and found that remote work has not had an effort on the quality and productivity of digital teams during the pandemic.
HR Technology News: Couchbase Adds Associate Java Developer Certification Program To Couchbase Academy
“At Cella, our passion is to match the right people with the right roles in the right places, and we use these reports to help companies validate staffing strategies and bring in the best creative, marketing and digital rock stars,” said Conor Smith, co-CEO, Cella. “While COVID’s overall impact on the economy has been rough, the fact remains that there is still a need for quality digital talent and the proven success of remote working in 2020 will likely influence how organizations fill those positions in the future. Recruiting will be less restricted by local boundaries, and salaries will be less affected by local averages.”
HR Technology News: Learn@Forbes Announces New Diversity And Inclusion Specialization
Cella’s salary data comes from both internal and external sources of compensation data and includes current geographical adjustments. In-demand positions include content developers, digital strategy and video managers, UX and CX designers, SEO analysts and marketing analytics specialists.
Additional findings include:
● 90% of in-house agencies and digital teams found that their work quality is better or remains the same since transitioning to working remotely
● 80% say that remote working has led to good or better productivity
HR Technology News: Smartsheet Wins Four Comparably Awards Recognizing Company Culture And Workplace Benefits
Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.