Oracle Expands Presence in the U.S. Cloud Computing Market

Oracle Cloud adoption is growing rapidly in the U.S. as the company’s expanding product set and partners are helping enterprises meet their goals according to ISG report. 

Oracle is expanding its presence in the U.S. cloud computing market by broadening its partner ecosystem and forging strategic partnerships, with the goal of giving enterprises more choice and flexibility, according to a new research report published today by Information Services Group , a global technology research and advisory firm.

The 2023 ISG Provider Lens™ Oracle Cloud and Technology Ecosystem report for the U.S. finds that Oracle’s recently announced partnerships with Red Hat and Microsoft give its customers new ways to implement Oracle Cloud Infrastructure (OCI). Oracle Cloud adoption is growing rapidly in the U.S. because the company’s expanding product set and partners are helping enterprises meet their goals, ISG says.

“Oracle Cloud is gaining users faster than other large cloud platforms, albeit from a much smaller base,” said Bill Huber, partner, digital platforms and solutions, for ISG. “If Oracle is able to further demonstrate cost and performance advantages for Oracle Cloud as the host of choice for Oracle’s product portfolio, it could more broadly challenge Amazon, Microsoft, and Google.”

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In the U.S., the world’s leading cloud market, more enterprises continue to adopt cloud-based services, looking to make their operations more fluid so they can respond to changing business requirements and growth opportunities, according to research by ISG. Establishing robust, reliable cloud-based operations is especially critical to take advantage of emerging AI solutions.

Interest in AI is rising in nearly all U.S. enterprises, ISG says. To meet this demand, Oracle is building a mature set of AI offerings by incorporating AI and ML in Oracle Database, MySQL and Oracle SaaS applications. While the company has introduced tools that meet some emerging enterprise needs, its ecosystem partners are helping clients integrate components from third parties into more comprehensive solutions.

Because one approach cannot meet the requirements of all cloud or digitization initiatives, especially those involving AI, more enterprises are demanding solutions that fit the requirements of specific industries and companies, ISG says. Innovative Oracle services such as OCI, Oracle Fusion Cloud Applications and Oracle Autonomous Database, combined with offerings from the company’s broader ecosystem, enable enterprises to meet industry-specific goals.

“Cloud migration is high on the agendas of U.S. companies, and Oracle offers an increasingly popular cloud alternative,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Its partners add the pieces that turn their customers’ cloud visions into reality.”

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