- Company to Create Industrial NFTS With Physical and Digital Utility
Upstryve Inc., formerly ProBility Media Corp., an international education, training and career advancement company with a focus on vocational and skilled trades, announces that it is working on a rollout of the first NFT (non-fungible token) series for the trades industry to include both tokens that include utility related to trades career advancement and a digital art collection that adds a virtual component to the popular stickers currently and historically collected by industry professionals.
A limited number of Upstryve NFTs will be minted and sold to trade business owners. The Company believes that these NFTs will be incredibly useful in the digital and physical world. With the Company’s NFT, business owners will be able to access the Company’s proprietary marketing resources along with exclusive access to Upstryve’s top mentors. These limited number of token holders will also gain a membership to forums with top business owners and tradespeople.
HR Technology News: AdeptID Announces $3.5 Million in Seed Funding to Support Hidden Talent in the Workforce With Machine Learning
“We are excited to present this opportunity to both our existing 100,000+ customer base as well as the trades community. With this unique offering and exclusive benefits, the desire for the NFT should be in demand and the value should appreciate over time,” stated Noah Davis, President of Upstryve. “Early adoption of a NFT series is critical to its success and our captive audience will only enable its continued demand. Similar to our shareholders and investors, the Upstryve NFT Series will allow our customers to enjoy asset appreciation, participate as a brand shareholder and participate in a loyalty program all at once. The Company also anticipates that it will be able to leverage its relationships with existing enterprise customers to develop specific NFT series related to trade badges that would have credibility among their peers during employment.
In 2018, Disco Learning Media, a subsidiary of the Company, collaborated with Minecraft Education, and Discovery Education, to develop career-connected learning resources. The Company has kept a close eye on the digital asset world for career education. The Company sees the potential for an Upstryve NFT Series to be beneficial for current enterprise clients to connect with the up-and-coming trade professionals.
HR Technology News: Jacksonville Symphony Adds News Position to Executive Team With a Focus on Diversity, Equity & Inclusion Initiatives
“The same way the Company will continue to grow in new offerings, expansion of resources and value, so will the Upstryve NFT benefits’ as the Company will be sharing the benefits of growth with these token holders,” stated Cesar Valencia, Business Development Manager at Upstryve.
As part of the variety inherent in NFTs, the Company will be releasing artistic projects focused on paying tribute to all the great trades in the world economy. With this NFT, the holder will also receive a physical sticker version to add to their collection. Collectors will be able to hold their unique crypto art in their digital and physical portfolio.
“For the first time, collectors will be able to display their crypto art on their social pages for their trade organizations and unions and benefit their businesses as well as display them physically in their workspace.
The Company will release a roadmap for its NFT series prior to launch. The Company expects to use these NFTs as ticketing for specific exclusive events in the future that would feature prominent influencers in the trade space.
HR Technology News: CallMiner Named a Top Place to Work for 2021 by The Boston Globe
[To share your insights with us, please write to sghosh@martechseries.com]