SalesBoost, the premiere on-demand skill-based learning and coaching platform and GF Hotels & Resorts, a leading hotel ownership and management company with more than 140 upscale and midscale US hotels and resorts in its portfolio, have entered into a strategic partnership to provide GF team members with a dynamic new initiative designed for the professional development of their emerging leaders known as the GF Career Advancement Program or CAP.
GF CAP will provide team members in both operations and sales with an ongoing mechanism to enhance their skills and knowledge leading to proficiency in their current jobs, the realization of future leadership roles and the momentum to facilitate transfers or promotions. GF CAP also offers a compelling means to attract top talent as the company continues to grow and scale as an organization.
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SalesBoost will power the initiative by providing role-based training using a unique and innovative approach to learning focused on boosting confidence, performance, and ultimately, results. The learning outcomes for each training session will be for team members to understand and demonstrate the behaviors and skills associated with leadership excellence and to accelerate career advancement for existing and future leaders.
The GF CAP is designed as a 12-month program comprised of three tiers: a core program, a professional program, and an expert program. Each GF CAP participant will be provided with a structured and customized learning plan focused on their preferred career path and upon completion of all three tiers, team members will graduate from the program as a certified GF CAP Leader.
“Investment in our internal talent, is a GF core value and our company understands that a robust skills development strategy along with structured programming is essential to develop the future leaders who will drive our business forward” said GF Hotels & Resorts President and Chief Operating Officer John A. Rubino. “More importantly, we know this approach will assist individual team members to thrive and achieve both personal and professional success” he added.
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“The GF Hotels & Resorts team members constitute an ideal audience to benefit from the on-demand SalesBoost platform. In a brief time, we can ensure they learn how to take their knowledge and talents to the next level.” said SalesBoost CEO and Founder Gretta Brooks. “The science behind SalesBoost enables the quick development and effective retention of new expertise.”
SalesBoost is based on the neuroscience of adult learning and is proven to develop the muscle memory necessary to learn a new skill. The courses are delivered in short segments where users “learn by doing” with unlimited practice sessions using SalesBoost’s patented voice analysis training system. This active learning approach fosters a positive user experience, an increase in retention of skills, and on-going employee readiness.
The SalesBoost solution allows GF Hotels & Resort team members to tap into relevant, role-based content. Nearly 200 active courses are available under a host of categories including leadership, customer service, compliance, service execution, personal development, marketing initiatives, sales initiatives and various hospitality related roles such as operations, front desk, group sales, business travel, catering sales, conference services, and quick-service restaurants. The courses are self-paced and available on any device, in short, easily digestible, micro-learning segments. Users can access content that is meaningful to them, learn quickly, and practice real-world scenarios to be prepared for any situation.
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