Josh Bersin Reveals the Seven Secrets Behind the World’s Most Enduring, Employee-Focused Organizations in His Compelling New Book, Irresistible

• Arianna Huffington, Adam Grant, and Daniel H. Pink among business leaders offering advance praise

• The book’s 235 pages offer a comprehensive and practical seven-point guide to creating people-centered business success

• Bersin’s management principles especially timely in the context of widespread market changes such as record low unemployment rates, inflation, and industry convergence

Josh Bersin, a recognized expert on global workforce trends and talent-related challenges and founder of The Josh Bersin Company, a research and advisory company focused on HR and workforce strategies, announced the official launch of his latest book, Irresistible. This groundbreaking book guides leaders in building companies that endure and thrive over years, cultivating employee and customer loyalty, and outpacing market competitors.

Over more than seven years, Bersin conducted extensive quantitative analysis and thousands of interviews with innovative leaders at the world’s best-run organizations to discover the management practices that really work, in good times and bad. He distilled his findings into seven practical and profound principles any manager can apply to positively impact their teams and increase productivity and innovation.

These strategies embrace the power of every individual and leverage the need for speed, modern workplace technologies, and flexible work arrangements, in the context of the main social, cultural, and community issues and priorities affecting organizations.

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Irresistible, available in hardcover, digital, and audio formats, includes case study examples from companies such as Pepsico, Telstra, Microsoft, Unilever, Liberty Mutual, and Spotify. It details what “irresistible” looks like in different work environments, reward and hiring practices, and performance evaluations, as well as discussion questions, and steps for implementation.

Early reviews come from top-selling business authors Adam Grant and Daniel H. Pink, as well as business executives such as Kathleen Hogan, Chief People Officer at Microsoft. Arianna Huffington, CEO of Thrive, describes the book as “A must-read primer for business leaders considering how and why to build a people-centered business. Irresistible is an essential book and an opportunity to learn from one of the best.”

The seven Irresistible secrets support any work environment and apply to organizations of all sizes and industry segments. They reflect the need for diversity, purpose, and belonging, fused with the goal of higher performance at work:

• Principle 1—Teams, not hierarchy. The old top-down org charts must go; leaders must create a model of interconnected, agile, and empowered teams
• Principle 2—Work, not jobs. Rapidly and relentlessly changing business requirements demand fitting work to employees’ skills and experience, rather than adhering to historic job roles and paths
• Principle 3—Coach, not boss. Managers today should empower not order, and integrate reskilling and career development into work
• Principle 4—Culture, not rules. The credo of every leader should center on respect, flexibility, and fairness rather than inflexible processes and hard-and-fast rules
• Principle 5—Growth, not promotion. Make employee growth part of every activity at work, offer stretch assignments, and reward the development of new skills
• Principle 6—Purpose, not profits. Companies built for and revolving around unique and core purposes have a greater likelihood of long-term success
• Principle 7—Employee experience, not output. Employees must come first; everything else follows in importance.

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“Irresistible companies grow faster, they’re more profitable, and they innovate and lead. Why? Because employees, customers, and stakeholders are drawn to them like magnets.

“By unleashing the power of the human spirit, companies can go faster and farther than ever expected. An irresistible company doesn’t force employees to do what managers want. Rather, it empowers people to build organizational success.

“I can promise you that an irresistible company attracts top people, customers, and partners. It is one that people admire and respect, and it is one that adapts, grows, and endures.”

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