Nintex Study Unveils Career Motivators of Gen Z in the United States

New research finds US Gen Z employees expect to stay at their first job for two or more years, if promoted

 Nintex, the global standard for process management and automation, released a new study, “The Gen Z Effect on the US Workplace,” that explores the career drivers and values of the country’s largest generation, which faces record levels of student-loan debt on graduation.

Nintex’s research shows marked differences between the workplace’s freshman class, Gen Z, and their Millennial predecessors. While polling company Gallup dubbed Millennials the job-hopping generation, Nintex found that Gen Z doesn’t want to follow suit. Sixty percent of Gen Z expect to remain at their first job past the one-year mark, with 71% of those planning to stay more than two years. And company leaders share that expectation: A majority of decision makers (59%) expect Gen Z employees at their companies to stay well past the two-year mark.

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Employers looking to earn Gen Z’s loyalty will need to ensure HR programs are in place to recognize fledgling employees for their early workplace contributions, including offering prompt promotions. The majority of Gen Z (53%) anticipate a promotion within one year of starting their first job — not out of generational entitlement, but because of economic concerns. Six of 10 Gen Zers graduate with debt; they face ballooning costs of living in major cities; and they worry about a major economic downturn.

“Gen Z is a driven generation with clear career goals,” says Nintex CEO Eric Johnson. “To retain and grow Gen Z employees, company leaders will need to instill modern HR practices and nurture strong workplace cultures that support in-person collaboration and meaningful work.”

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Additional highlights from the report include:

  • Gen Z wants face time, not FaceTime. Nine out of 10 Gen Zers want in-person check-ins with their managers, while a mere 4% want virtual check-ins. Nintex found weekly, in-person check-ins to be the optimal cadence both for employee happiness and productivity.
  • When in doubt, turn to Gen Z for tech expertise. Gen Zers are your company’s resident tech experts — something they and their managers know. Companies are responding positively to Gen Z’s tech aptitude by proactively adopting technology and tools suggested by Gen Z: Some 80% of decision makers said their company has adopted a technology or tool because it was suggested or requested by a Gen Z employee.
  • Gen Z is afraid AI and automation will cost them their jobs, and this fear holds them back from fully embracing these technologies. Fifty-seven percent of Gen Z is concerned about AI and automation affecting their job security, and 23% are very concerned. Companies should position AI and automation as a partner, not a competitor, and a tool to augment, not replace, people.
  • Decision makers are out of touch with Gen Z prioritiesCompany leaders think that, after salary, work flexibility (the ability to work remote, flexible hours), work-life balance and a company’s tech stack are Gen Z’s top priorities when choosing their first post-college job. In reality, Gen Z ranks company culture, company values and potential for career growth as their top motivators outside of salary.

Nintex’s Gen Z Effect on the U.S. Workplace study provides statistical evidence that the newest workplace generation will elevate current and future workplaces if given the opportunity for growth, recognition, and advancement. It will be imperative for decision makers and managers of Gen Z employees to invest in their incremental career growth, cultivate a culture of improvement, and build an empowerment narrative around AI and automation.

“Through a combination of tech aptitude, pragmatism and collaborative spirit, Gen Z has the DNA to drive next-generation enterprise efficiency,” said Johnson. “But companies must provide them with an environment to grow — and an opportunity to work with AI and automation, rather than have them loom as threats.”

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