Customers “meet the moment” with suite of products for talent engagement
Amidst an extended talent shortage and heated competition, staffing firms are struggling to meet client expectations as many open jobs go unfilled. Firms are increasingly investing in innovative ways to build new talent relationships and strengthen existing ones. In an effort to empower firms to build deeper relationships throughout the entire talent journey, Bullhorn today announced the Bullhorn Talent Platform.
This end-to-end solution engages talent at every stage of the employment lifecycle, from job application through onboarding and redeployment. With the aid of industry-leading automation and AI capabilities and new chatbot capabilities released this month, firms can provide talent with a tailored, intuitive experience that surpasses their expectations.
With the demand for talent at unprecedented levels, staffing firms have overwhelmingly cited their talent efforts as the top priority for 2022. However, according to Bullhorn’s survey of 2,000 temp and perm workers, talent is generally dissatisfied with their current experience. Ninety percent of those surveyed would like a more streamlined process, and the majority cite poor communication as the top reason for a bad experience. Ninety-two percent requested additional communication during at least one stage of the hiring and employment process, and they want to receive different messages across different channels, depending on the stage of the process. Firms should design for omnichannel communication: email, LinkedIn, SMS, phone, and apps.
Firms can address this challenge by meeting talent where they are, on their terms. There’s no single approach when it comes to engaging with modern workers, so the Bullhorn Talent Platform offers omnichannel engagement via text message, email, chatbot, and a self-service portal. The entire experience is accessible on mobile and powered by Bullhorn Automation to ensure that the right message is delivered at the right time through the right channel.
Bullhorn SVP Jason Heilman says, “Talent expects real-time, personalized service delivered at their convenience; firms can’t afford to offer a ‘one-size-fits-all’ experience. These new solutions will further enable firms to meet talent on their own terms with a journey tailored to their unique needs.”
The Bullhorn Talent Platform allows recruiters to communicate with talent through multiple channels while managing talent information in a single system of record. Firms can now automate manual tasks, place more candidates, and provide a more personalized experience to talent and clients with the aid of AI and automation. Customers that leverage Bullhorn’s automation solutions experience dramatic improvements to their talent acquisition efforts, reporting 64% higher fill rates and 20% higher redeployment rates.
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The new chatbot represents the latest investment in the Bullhorn Talent Platform, empowering staffing agencies to provide a 24/7 experience to clients and candidates. Firms can now provide a branded digital communication tool to candidates and clients as part of their website experience. The chatbot leverages natural conversational messaging and customized chat flows to provide the information talent want at their own convenience. Additionally, the chatbot uses AI job match functionality to display intelligent job suggestions right inside of the chat.
Early customers of Bullhorn’s Talent Platform and chatbot have observed a transformational shift in the way they approach talent acquisition. Shayne Simpson, Managing Director, of TechNET IT says: “We’re seeing an influx of jobs and quality matches coming in automatically, teeing up placements for our recruiters and enabling them to build incredible relationships with our talent. We know it’s critical to provide our talent an easy-to-use experience regardless of their communication preferences, and the chatbot complements our existing engagement channels.”
Bullhorn’s Talent Platform is commercially available now in North America, with the chatbot launching to general availability this month. The chatbot will also be available to global customers as a part of Bullhorn Automation Enterprise edition.